The Power of Continuous Improvement

The company name seems simple enough. New Archery Products. It's concise, obvious.

Yet beneath those three simple words is an underlying power. Mention New Archery Products in the archery industry today and eyes light up and heads nod in respect. Distributors, retailers, consumers, even competitors, will hold this company and its products in highest esteem. Behind the words, the products, and the company, is founder and President Andy Simo. He is the leader and philosophical fountainhead behind NAP. He does very little that is haphazard or unplanned. His every move seems aimed at improvement

Today NAP is one of the largest, most respected, and most successful accessory manufacturers in the archery industry. Today there are 60 employees. Today there is a custom designed 29,000 square foot building. Today NAP is on top.

The trouble with today's view, though, is that you don't see what it took to get there. You don't see the extensive background in engineering and design. You don't see the work ethic derived from hard-working, honest parents. You don't see the thirty years of slowly building an archery company.